UGC creation
Show an authentic footwear-care routine or create product-focused content. Brief, usage rights, deliverables and any product sample are agreed before work begins.
Apply for UGC →CREATE WITH SOTHING
Join the SOTHING Creator Program
Share an authentic gear-care routine. Choose between content creation, direct Store referrals and separate Amazon cooperation; each track has its own approval and terms.
CHOOSE THE RIGHT COLLABORATION
Three ways to work with SOTHING.
Tell us the route that fits your work. The form below is a shared application; terms, product eligibility and tracking are confirmed individually before any collaboration starts.
Store affiliate
For creators who want to refer visitors to the SOTHING Store. Link attribution and commission terms are not active by default; we will confirm availability and terms before issuing a link.
Ask about Store affiliate →Amazon cooperation
Amazon collaborations use separate marketplace links, eligibility and reporting. They are not the same as a Store referral or a Shopify order.
Ask about Amazon →Who We're
Looking For
You love creating content, sharing real moments, and staying active through hiking, running, football, basketball, cycling, outdoor routines, or everyday sports life.
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18+years old
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500+Followers
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Instagram TikTok YouTube
Why Partner with SOTHING?
Briefs, samples, usage rights and compensation are confirmed before a collaboration begins.
Gifted Collaboration
Product samples and UGC deliverables are agreed case by case before work starts.
Creator Rewards
Store referrals and Amazon links are separate tracks, subject to approval and confirmed terms.
Long Term Partnership
Unlock repeat collaborations, paid projects, and early product access.
How It Works
Apply
Complete the form and tell us about yourself and your content.
Get Approved
We will review your application. Approved creators will be contacted by email to arrange product delivery.
Create and Publish
Receive the product, create your video, and publish it on your public social media account.
Grow With Us
We will evaluate the content performance and explore future collaboration opportunities.
Our Creator Community
Apply to the Creator Program
If the application form does not load, send a Creator inquiry through our contact form. Choose “Creator or business inquiry”; our team will reply by email.
FAQ
What platforms and content formats do you accept?
We welcome creators from YouTube, TikTok, Instagram, and other suitable social platforms. Both short form and long form content may be considered.
Who can apply?
Creators who make authentic content around sports, fitness, outdoor routines, home routines, or everyday gear care are welcome to apply.
Where is this program available?
At this stage, the SOTHING Creator Program is open to creators based in the United States, Canada, Japan, the United Kingdom, Spain, Germany, France, Poland, the Netherlands, Italy, Sweden, and Belgium.
Do I need a large following?
No. As a general baseline, we look for public accounts with more than 500 followers and an average of over 300 views per recent post or video. Content quality and audience fit also matter.
How can I earn commission?
Store and Amazon referral arrangements are separate. Apply with the route you are interested in; if accepted, the team will confirm eligibility, tracking and written terms before any commission-bearing link is issued.
When will I hear back after applying?
If your profile is a good fit, our team will contact you by email with the next steps. Due to the number of applications, only selected creators may receive a response.